{"id":1632,"date":"2025-04-30T08:31:00","date_gmt":"2025-04-30T08:31:00","guid":{"rendered":"https:\/\/volcano.com.br\/?p=1632"},"modified":"2025-04-22T17:46:37","modified_gmt":"2025-04-22T17:46:37","slug":"inteligencia-artificial-impulsiona-transformacao-digital-na-casas-bahia","status":"publish","type":"post","link":"https:\/\/volcano.com.br\/index.php\/2025\/04\/30\/inteligencia-artificial-impulsiona-transformacao-digital-na-casas-bahia\/","title":{"rendered":"Intelig\u00eancia artificial impulsiona transforma\u00e7\u00e3o digital na Casas Bahia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1632\" class=\"elementor elementor-1632\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3748215c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3748215c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e31b3b7\" data-id=\"2e31b3b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cad02c7 elementor-widget elementor-widget-text-editor\" data-id=\"6cad02c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">A Casas Bahia, uma das maiores varejistas do Brasil, tem investido fortemente em intelig\u00eancia artificial (IA) para aprimorar sua opera\u00e7\u00e3o e oferecer uma experi\u00eancia de compra mais personalizada aos clientes. Com o apoio do Google Cloud, a empresa implementou solu\u00e7\u00f5es de IA que resultaram em melhorias significativas em seu e-commerce e marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desafios e solu\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com a expans\u00e3o do marketplace, a Casas Bahia enfrentava o desafio de gerenciar um volume crescente de produtos, que chegou a 300 mil novos itens cadastrados por dia. Para lidar com essa demanda, a empresa adotou a IA generativa do Google Cloud, que automatizou o processo de classifica\u00e7\u00e3o e descri\u00e7\u00e3o dos produtos. Atualmente, 95% dos produtos s\u00e3o corretamente categorizados, e 90% t\u00eam atributos detalhados preenchidos automaticamente, como dimens\u00f5es e capacidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resultados alcan\u00e7ados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A implementa\u00e7\u00e3o das ferramentas de IA trouxe resultados expressivos para a Casas Bahia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumento de 28% na receita por usu\u00e1rio do aplicativo<\/li>\n\n\n\n<li>Incremento de 58% na convers\u00e3o de usu\u00e1rios a partir da busca<\/li>\n\n\n\n<li>Redu\u00e7\u00e3o de 4% na taxa de rejei\u00e7\u00e3o (bounce rate)<\/li>\n\n\n\n<li>Diminui\u00e7\u00e3o do tempo de carga total do cat\u00e1logo de 24 para 4 horas<\/li>\n\n\n\n<li>Crescimento no n\u00famero de atualiza\u00e7\u00f5es di\u00e1rias de SKUs, de 100 mil para mais de 7 milh\u00f5es<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Foco no cliente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das melhorias operacionais, a Casas Bahia tem utilizado a IA para personalizar recomenda\u00e7\u00f5es de produtos e otimizar campanhas de marketing. A empresa tamb\u00e9m passou a avaliar 100% dos atendimentos realizados nas redes sociais, o que resultou na redu\u00e7\u00e3o de 83% no tempo gasto com o sistema de avalia\u00e7\u00e3o de qualidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transforme seu neg\u00f3cio com a Volcano<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se a IA \u00e9 capaz de alavancar resultados de gigantes como a Casas Bahia, ela tamb\u00e9m pode transformar o seu neg\u00f3cio. A Volcano \u00e9 uma consultoria especializada em solu\u00e7\u00f5es de intelig\u00eancia artificial, pronta para ajudar sua empresa a inovar, automatizar e crescer com estrat\u00e9gias personalizadas e tecnologias de ponta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fale com a Volcano e leve sua empresa para o futuro.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c25e87b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c25e87b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cf10a6\" data-id=\"3cf10a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e75a9b4 elementor-widget elementor-widget-template\" data-id=\"e75a9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"458\" class=\"elementor elementor-458\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74d82ce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74d82ce4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76b5abb7\" data-id=\"76b5abb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45823c1 elementor-cta--layout-image-left elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"45823c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/volcano.com.br\/wp-content\/uploads\/2025\/04\/roi-da-ia.jpg);\" role=\"img\" aria-label=\"roi-da-ia\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTransforme seu neg\u00f3cio com solu\u00e7\u00f5es inovadoras! \t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tConhe\u00e7a os servi\u00e7os da Volcano e descubra como podemos ajudar voc\u00ea a alcan\u00e7ar novos patamares de sucesso. Clique aqui e saiba mais\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/wa.me\/5511992822331\">\n\t\t\t\t\t\tContato\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c04affe elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"5c04affe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-b97f7f7\" href=\"https:\/\/www.linkedin.com\/company\/volcano-inc.\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-8acca8b\" href=\"https:\/\/www.instagram.com\/volcano.hero\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Casas Bahia, uma das maiores varejistas do Brasil, tem investido fortemente em intelig\u00eancia artificial (IA) para aprimorar sua opera\u00e7\u00e3o e oferecer uma experi\u00eancia de compra mais personalizada aos clientes. Com o apoio do Google Cloud, a empresa implementou solu\u00e7\u00f5es de IA que resultaram em melhorias significativas em seu e-commerce e marketplace. Desafios e solu\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[18],"class_list":["post-1632","post","type-post","status-publish","format-standard","hentry","category-cases-de-sucesso","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelig\u00eancia artificial impulsiona transforma\u00e7\u00e3o digital na Casas Bahia - Volcano: Consultoria Empresarial em Intelig\u00eancia Artificial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/volcano.com.br\/index.php\/2025\/04\/30\/inteligencia-artificial-impulsiona-transformacao-digital-na-casas-bahia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelig\u00eancia artificial impulsiona transforma\u00e7\u00e3o digital na Casas Bahia - Volcano: Consultoria Empresarial em Intelig\u00eancia Artificial\" \/>\n<meta property=\"og:description\" content=\"A Casas Bahia, uma das maiores varejistas do Brasil, tem investido fortemente em intelig\u00eancia artificial (IA) para aprimorar sua opera\u00e7\u00e3o e oferecer uma experi\u00eancia de compra mais personalizada aos clientes. Com o apoio do Google Cloud, a empresa implementou solu\u00e7\u00f5es de IA que resultaram em melhorias significativas em seu e-commerce e marketplace. 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