{"id":4261,"date":"2026-01-07T00:00:00","date_gmt":"2026-01-07T00:00:00","guid":{"rendered":"https:\/\/volcano.com.br\/?p=4261"},"modified":"2026-01-07T17:15:40","modified_gmt":"2026-01-07T17:15:40","slug":"ces-2026","status":"publish","type":"post","link":"https:\/\/volcano.com.br\/index.php\/2026\/01\/07\/ces-2026\/","title":{"rendered":"CES 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4261\" class=\"elementor elementor-4261\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9de0a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9de0a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53a2011\" data-id=\"53a2011\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e69093b elementor-widget elementor-widget-video\" data-id=\"e69093b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/volcano.com.br\/wp-content\/uploads\/2026\/01\/CES-2026.mp4\" autoplay=\"\" loop=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-947194e elementor-widget elementor-widget-text-editor\" data-id=\"947194e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">O Sinal em meio ao Ru\u00eddo: O &#8220;Real&#8221; vs. o Hype da IA na CES 2026<\/b><\/p><p data-path-to-node=\"7\">Bom, acabei de sair do primeiro dia de imers\u00e3o aqui na CES 2026 e, se eu tivesse que resumir o pavilh\u00e3o principal em uma frase, seria: \u00e9 incr\u00edvel como tentam colar o selo de &#8220;IA&#8221; em absolutamente tudo.<\/p><p data-path-to-node=\"8\">Definitivamente, virou moda. Voc\u00ea pega um produto com um conjunto de regras simples, chama de Intelig\u00eancia Artificial e tenta atrair os holofotes. Mas, se voc\u00ea olhar com aten\u00e7\u00e3o, filtrando esse ru\u00eddo de marketing, encontra coisas que s\u00e3o, sem exagero, surreais.<\/p><p data-path-to-node=\"9\">O que realmente me chamou a aten\u00e7\u00e3o n\u00e3o foi a IA generativa criando textos ou imagens, mas a <b data-path-to-node=\"9\" data-index-in-node=\"93\">IA vest\u00edvel<\/b> \u2014 a intelig\u00eancia que voc\u00ea &#8220;veste&#8221; e que entende o seu contexto f\u00edsico e mental.<\/p><p data-path-to-node=\"10\">O destaque para mim at\u00e9 agora? A nova gera\u00e7\u00e3o de \u00f3culos inteligentes, especificamente o que a <b data-path-to-node=\"10\" data-index-in-node=\"94\">TDK<\/b> est\u00e1 mostrando. Esque\u00e7a aquela ideia de ter apenas uma &#8220;tela de smartphone&#8221; flutuando na frente do olho. Estamos falando de equipamentos que olham <i data-path-to-node=\"10\" data-index-in-node=\"245\">para voc\u00ea<\/i> e <i data-path-to-node=\"10\" data-index-in-node=\"257\">por voc\u00ea<\/i>.<\/p><p data-path-to-node=\"11\">Eles rastreiam o movimento dos seus olhos com uma precis\u00e3o assustadora; sabem exatamente em qual parte de uma placa voc\u00ea focou para traduzir apenas aquele trecho. E mais: ele monitora tudo o que acontece no ambiente externo, inclusive nas suas costas. O tr\u00e2nsito \u00e9 apenas um exemplo \u2014 ele entende todo o cen\u00e1rio onde sua aten\u00e7\u00e3o n\u00e3o est\u00e1 e te avisa de qualquer perigo, usando sensores nas hastes traseiras. Isso sim \u00e9 utilidade real.<\/p><p data-path-to-node=\"12\">Mas a conversa ficou profunda \u2014 literalmente \u2014 quando entramos na sa\u00fade mental.<\/p><p data-path-to-node=\"13\">Vi uma pulseira (e o pr\u00f3prio \u00f3culos da TDK tamb\u00e9m entra nessa seara) que vai muito al\u00e9m de medir batimentos card\u00edacos. Esses dispositivos est\u00e3o cruzando dados biom\u00e9tricos com o seu comportamento de consumo de conte\u00fado e at\u00e9 o tom da sua voz. A promessa? Identificar &#8220;bolhas&#8221; de comportamento que indicam tend\u00eancias bipolares, depress\u00e3o profunda, burnout ou o que chamaram de &#8220;compuls\u00f5es introdut\u00f3rias&#8221;.<\/p><p data-path-to-node=\"14\">Imagine um dispositivo que n\u00e3o s\u00f3 sabe que voc\u00ea est\u00e1 ansioso, mas que pode intervir com micro-a\u00e7\u00f5es (como pequenos est\u00edmulos f\u00edsicos) para quebrar um ciclo de compuls\u00e3o, ou, em casos extremos de risco de suic\u00eddio, acionar contatos de emerg\u00eancia automaticamente.<\/p><p data-path-to-node=\"15\">O mais interessante \u2014 e surpreendente \u2014 foi ver a postura da <b data-path-to-node=\"15\" data-index-in-node=\"61\">FDA<\/b>. Eles n\u00e3o est\u00e3o ali para barrar a inova\u00e7\u00e3o com burocracia excessiva, mas parecem genuinamente empenhados em criar uma regula\u00e7\u00e3o que permita que esses produtos cheguem ao mercado de forma segura e escal\u00e1vel. Eles querem homologar o que \u00e9 bom, garantindo que essa tecnologia chegue a quem precisa.<\/p><p data-path-to-node=\"16\">#CES2026 #InteligenciaArtificial #Wearables #SaudeMental #Inovacao #TDK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd4686 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"ecd4686\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CES-2026-1\" style=\"background-image: url(&#039;https:\/\/volcano.com.br\/wp-content\/uploads\/2026\/01\/CES-2026-1.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CES-2026\" style=\"background-image: url(&#039;https:\/\/volcano.com.br\/wp-content\/uploads\/2026\/01\/CES-2026.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/volcano.com.br\/wp-content\/uploads\/2026\/01\/CES-2026.mp4 O Sinal em meio ao Ru\u00eddo: O &#8220;Real&#8221; vs. o Hype da IA na CES 2026 Bom, acabei de sair do primeiro dia de imers\u00e3o aqui na CES 2026 e, se eu tivesse que resumir o pavilh\u00e3o principal em uma frase, seria: \u00e9 incr\u00edvel como tentam colar o selo de &#8220;IA&#8221; em absolutamente tudo. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[105],"class_list":["post-4261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feiras-de-tecnologia","tag-ces-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CES 2026 - Volcano: Consultoria Empresarial em Intelig\u00eancia Artificial<\/title>\n<meta name=\"description\" content=\"Se eu tivesse que resumir o pavilh\u00e3o principal em uma frase, seria: \u00e9 incr\u00edvel como tentam colar o selo de &quot;IA&quot; em absolutamente tudo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/volcano.com.br\/index.php\/2026\/01\/07\/ces-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES 2026 - Volcano: Consultoria Empresarial em Intelig\u00eancia Artificial\" \/>\n<meta property=\"og:description\" content=\"Se eu tivesse que resumir o pavilh\u00e3o principal em uma frase, seria: \u00e9 incr\u00edvel como tentam colar o selo de &quot;IA&quot; 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